Migrations & Launches
Move a portfolio, or put a new brand live on a hard deadline.
Your creative agency designs and builds. We provision the environments, deploy through staging to production, run the cutover, and keep it running afterward.
Approach
Migrations fail in the details nobody inventoried.
A forgotten certificate, an undocumented DNS record, a redirect map that lived in a plugin. We audit before we move, and we move environments as a set: production, staging, and development together.
Process
Four phases, one accountable engineer.
01
Audit
- Full inventory of sites, environments, domains, certificates, and DNS ownership
- Plugin, theme, and PHP compatibility assessment per property
- Integration and third-party dependency mapping
- Risk register and rollback plan agreed before anything moves
02
Transfer
- Environment-by-environment transfer, including staging and development
- Database and media integrity verification against source
- Configuration parity: caching, cron, object cache, PHP version
- Pre-cutover validation on the destination account
03
Cutover
- SSL provisioning and validation ahead of the DNS change
- DNS cutover executed through Cloudflare in low-traffic windows, with instant propagation control and a safe rollback path
- Redirect preservation so search equity and campaign links survive
- Live monitoring through propagation with immediate rollback available
04
Handoff
- Post-migration QA: templates, forms, integrations, search, analytics
- Performance baseline compared against pre-migration figures
- Handoff documentation covering architecture, access, and procedures
- Optional transition into ongoing hosting, security, and maintenance
Launch & Deployment Services
Your creative agency builds it. We make it live and keep it live.
An approval lands and suddenly there are three new properties, brand.com, brand-hcp.com, and a patents site, all due the same week. We handle everything between the finished build and a live, secured, monitored site.
Provisioning
- Production, staging, and development environments created per new property
- Hosting account structure and access provisioned for your team and your agency
- Security enrollment from day one, not after launch
- Backup, caching, and PHP configuration matched to the rest of the portfolio
Domains & certificates
- Domain registration or transfer, including defensive variants
- DNS configuration staged in Cloudflare in advance of the go-live window
- SSL provisioned and validated before the record changes
- Email and third-party DNS dependencies verified with your IT team
Deployment
- Agency-built site deployed into staging for review and approval
- Release QA: templates, forms, tracking, redirects, and integrations
- Staging-to-production push on the approved schedule
- Rollback path prepared before the deadline, not after
Go-live management
- Named engineer on standby through the launch window
- Live monitoring through DNS propagation and first-day traffic
- Immediate fixes coordinated directly with your agency and stakeholders
- Property folded into ongoing hosting, security, and maintenance the same day
We do not compete with your agency of record. We are the technical partner of record beside it: no design opinions, no scope creep, no channel conflict. The build arrives, and the deadline holds.
Archival & Decommissioning
Retiring a property is a compliance event, not a delete button.
Indications change, campaigns end, brands consolidate. What was published still has to be producible years later.
- Full archival snapshot of pages, media, database, and rendered state, for record-retention requirements
- Archive hosting so the captured site remains viewable internally without staying public
- Clean decommissioning of production, staging, and development environments
- DNS records retired or redirected, certificates revoked, registrations resolved
- Written decommissioning record for legal and IT files
Recent engagement
31 environments migrated for a single enterprise client.
Thirteen properties covering corporate, HCP, patient brand, clinical trial, and intranet, across production, staging, and development. Consolidated into a single managed account with certificates, DNS, and redirect maps preserved.
Cutovers were scheduled in low-traffic windows and monitored through propagation. The client is anonymized; the work is under NDA.
Next step
Planning a move?
Send us the site count and current hosts. We will tell you what the audit turns up before you commit to anything.